16 responses

  1. Charles Miske
    March 27, 2012

    this has got to be the most technical complete article on this I’ve seen. thanks.

    Reply

  2. Tiggerito
    March 28, 2012

    In the past I’ve noticed rogue keywords showing up high in Google Webmaster Tools.

    With some investigation I can find out why and remove the cause.

    In several cases it has been text in image alt attributes, used repeatedly in the page templates.

    I’m not sure how closely the keyword list in GWMT relates to the real algo, but SEO can be all about minimising risk and fixing the little things.

    Reply

  3. Allie Edwards Williams
    April 4, 2012

    Thank you Ted; this is a very useful post. I’m starting an on-page optimization project for a client and am looking forward to experimenting with these techniques. Especially like the idea of doing a final keyword density analysis. Great stuff!

    Reply

  4. Stever
    May 8, 2012

    For years now I’ve been taking a very light approach on keyword usage on-site but this post showed me what I was overlooking – all those other phrases that can inadvertently take prominence over your target terms.

    Awesome stuff!!!

    Reply

  5. Rebecca Rachmany
    May 16, 2012

    Great discussion about how to write useful content without being sleazy about SEO, and at the same time being conscious that you are targeting the right terms. Thanks!

    Reply

  6. Alok Chowdhury
    June 18, 2012

    Interesting Ted.. I would like to add that on top of the TFIDF, Google may possibly be using a form of a reader-analysis test, much like the Flesch-Kincaid. I figure that not only must they look at the prevalence of a particular keyword, but the readability of a website to prevent over-optimization. Your thoughts?

    Reply

    • Ted Ives
      June 18, 2012

      I agree completely, although it not even be that Google explicitly uses reading level (although they are exposing that to Webmasters now I think through Webmaster tools, right?). They may be sort of indirectly using it, by measuring bounce rate. There are some thoughts on this front from a couple of really smart guys here 😉
      http://www.thesearchagents.com/2009/11/does-reading-level-matter-in-seo/

      Reply

  7. Paul
    June 26, 2012

    Just when I thought I had at the goal post is moved….again… This is an interesting article and very in depth. As you mention in the conclusion “Creating engaging, helpful content that users” this to me is one of the most important aspects and at least for now with all the changes from Google it is were your hard work pays off.

    Reply

  8. Motorcycles McAlester
    September 7, 2012

    Great article, everytime I find my way back on your site I wonder why I read any other posts. You have a way of presenting seo to non seo savy people, and you don’t use the site to sell affiliated products like so many other people do, so transparently. I’m going to try the text analyzer.

    Reply

  9. Jane
    January 27, 2016

    Interesting point of view. I bet many readers were surprised while reading the word “unoptimize”. 🙂 However it is a very common mistake to overoptimize the website.

    Reply

  10. Dhaval Parmar
    November 17, 2016

    Thank you Ted; this is a very useful post. I’m starting an on-page optimization project for a client and am looking forward to experimenting with these techniques. Especially like the idea of doing a final keyword density analysis. Great stuff!

    Reply

  11. Josh Nicholas
    December 13, 2016

    There’s been a lot of talk in the SEO community about TF-IDF lately, so thought I’d return to this – it was my introduction to the topic some four years ago. Still a great article! These days it’s handy to get this information from URL Profiler during content audits.

    Reply

  12. Sonia Pitt
    November 24, 2017

    Really good read, Ted. It’s all about topical and intent based keyword analysis. If there is one term is used many times on a page which is not relevant with the term or intent we are targeting on that page, then we need de-optimize the page for that term.

    Reply

  13. Jeff Nelson
    December 12, 2017

    Although my brain is fried now, I learned a lot about KW density. I try to let content read as natural as possible but worry sometimes whether it’s too dense or not.

    Reply

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