Unoptimizing Thunderhead Mountain to Rank for "Crazy Horse"
It’s often said that you should simply “write great content for your users” in order to do well from an SEO perspective. I think it should be more correctly stated as: “Write great content about a topic that your users care about and which few have done a good job addressing”. There are many aspects of this definition that will be interesting to explore, but what we’re going to address in this article is how to write content “about a topic”. I would argue that the most important step in content optimization is a final “unoptimization” step you should always perform before finalizing any document – to ensure you’ve successfully made the document be *about* the topic you’re targeting. Read on »
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Dec 12
Thoughtful Commenting for SEO: The Complete Guide
“I Link…Therefore…”
Commenting in a thoughtful manner can be a great way to engage with your audience and peers, build links, and even garner click-through traffic. I’m *not* talking here about spamming WordPress blogs with thousands of auto-generated comments using automated tools. “Thoughtful” commenting, as I call it, adds value to the conversation, and makes the internet a better place, not a worse one. This article will detail best practices for what can be perfectly legitimate marketing practice, done properly and with the right intentions. Read on »
Posted in Featured Article, Online Marketing Strategy, Search Engine Algorithms, SEO Content, SEO Linking | 15 Comments
Tags: linking, seo, thoughtful commenting