6 responses

  1. RizMi
    December 2, 2011

    Hi, This is very tricky to embed same keyword in so many forms. One really needs a good copy writer.


  2. Dan Shure
    December 4, 2011

    Hey Ted

    Nice article! And thanks for the mention, although I credit Richard Baxter of SEOGadget as being the original source of how I found Ubersuggest 🙂

    Anyhow, the application of word stemming, and including stem variations seems to make a lot of sense when you have a page where your main target keyword is already known (you’ve done the research). It makes sense that it could only support the primary keyword and also add variety to the document.

    In terms of keyword research, that’s a very interesting observation, about the lack of stemmed results in the AdWords tool and Google Suggest. Perhaps since “bicycle” is a different real world object from “bicyclist” and neither are the action (verb) of bicycling the AdWords tool does not see the three as related.

    When I am doing keyword research, I typically start with a few “buckets”:
    – nouns (people, places, objects, etc)
    – verbs or actions
    – adjectives or descriptive words added onto the nouns

    That way I’m not relying on the tool to bring up a noun/verb relationship for example.

    **Also, I JUST tried entering some stems into the AdWords tool. VERY interesting. Try ‘bicyc’ in the AdWords tool. And THEN try searching ‘bicyc’ in Google… see any relationship to both results? 🙂



  3. Pavlos
    January 7, 2012

    Great piece of information. I’ve been trying hard to convince my clients’ marketing departments to enrich their content with various combinations and variations of the target keywords.

    I agree AdWords is a great tool for SEO. In particular, running a campaign there before drawing any decisions can be crucial.

    The only problem with the Google AdWords and Google Suggest keyword data is that you need to work out a lot the combinations and variations/synonyms/etc to have the big picture of what is happening in your market.


  4. Rod
    April 13, 2012

    Thanks for the great article.

    Related to keyword density:
    According to you, what’s the best tool (free if possible) to measure “real keyword density” when wirting an article , real meaning not only number of occurences but also where it’s placed (higher>lower), in which markup (h1, he, bold or not…), proximity between two occurences,….?

    is there a tool checking it “live” while you modify the text ?



    • Ted Ives
      April 13, 2012

      There are some other free tools similar to textalyser, if you Google [keyword density] you can find them.

      Proximity – not a lot of people have done much work on that from what I can tell, even though it’s a huge pre-Google technology from the 80’s that was a big deal back then, companies like Verity provided products for drug companies and the government, and so on (for looking up FDA filings, presumably for finding intelligence information, and so on).

      Verity is a real sad story actually, they could have been Google but giving their service away for free was just unthinkable for them – a great case study that fans of Clayton Christensen’s “The Innovator’s Solution” would appreciate.

      Today’s Search Engines are thought to use proximity as a signal perhaps but it’s really unexplored territory from an SEO perspective.

      Ranks.NL has a proximity tool here but I haven’t really played with it:

      As far as measuring while you’re doing the work, there are a couple of WordPress plugins that support that, again, if you Google them I’m sure you’ll find them.


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