9 responses

  1. Grant
    February 22, 2011


    Definitely believe CTR is *a* factor for organic, coupled with additional user behavior data points to provide relevancy keys.

    CTR however (I believe) only *supports* other key ranking factors, doesn’t drive the bus but does contribute.



  2. Asif Anwar
    March 23, 2011

    The SEO CTR (Not the PPC CTR) does have influence and it is one of the scores that count as votes from users. You can now actually see your SEO CTR for each search query in Google Webmaster. Google put that up for quite a long time, so I presume the influence has been around for long time. But, since has less influence, no one could recognize it. I think, it is not about ranking, rather it is about wiping out bad contents and understanding search behavior. Just because you like iPhone related sites when you search for “Apple”, that does not mean a Apple Pie Recipe site does not have any good contents.


  3. David Sewell
    April 11, 2012

    I too believe that CTR is used to determine organic rankings. In my experience, taking the time and effort to improve snippets, URLs and CTAs in search results improves CTR and then over time this translates to improved rank.
    I have just created a post on the importance of CTR and its impact on PPC campaigns from an SEO perspective:


    The upshot is whether good or bad, can harm SEO.


    • Ted Ives
      April 11, 2012

      David, your article poses a *very* interesting question (paraphrasing here for other readers): if there is a honeymoon phase, can your paid search ads mess up your organic honeymoon, leading to damaged organic rankings after the honeymoon phase is over?

      You would think Google would correct for that effect, but perhaps not – why would they care to bother – their incentive in fact is completely opposite to correcting for it!. A very perceptive question!

      I will keep this in mind, probably very difficult to verify. I’ve been planning to put something together on Google’s PPC/SEO cannibalization study they put out last year and updated recently, will think on it as I do that. Thanks.


  4. Kathy Long
    July 18, 2012

    Coincidentally, Ted, a window washer called me the other day, scared because 3 of his competitors all jumped to positions 1, 2, and 3 in one day. I suspected perhaps an algorithm change, but then he said to me these were new sites and they did not exist before. Interesting ALL THREE have fallen to positions 7 and below, now about 4 or 5 days later.


  5. Vincent
    September 9, 2015

    This is pretty much what I’ve seen with several sites we have worked on recently. The hit the first page within a week and get about 2-3 weeks there before Google figures out how it measures up against existing sites for those queries.


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