2 responses

  1. Mark F.
    January 26, 2011

    Interesting take on a commonly accepted fact-of-SEO-life.

    Its a mixed bag to be sure. By providing someone a direct sitelink to a page which “should” be what the visitor is looking for (according to Google) you increase the chance of a fast-bounce if the chosen page doesn’t contain what the visitor expected.

    However, if as you suggest, the visitor suffers through what could be a convoluted homepage navigation to find what they’re looking for, you most certainly increase other metrics, like time-on-site, but do you really end up with a happier user?

    Google’s position is clearly no, they prefer the former.

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