3 responses

  1. Ahmad
    July 5, 2011

    I was wondering if you could explain the difference between Low end SEO and High end SEO, Thanks!


  2. Ted Ives
    July 5, 2011

    A really good question.

    These are just my definitions, but I would call them out this way:

    Low-End SEO:
    – Keyword research
    – Writing content based on the keywords
    – Making sure you use keywords in Title, H1, and Meta-Description
    – Trying to get a few links here and there

    High-End SEO:
    – Having an optimized site architecture
    – Analyzing the competition within a SERP
    – Optimizing and creating content to rank based on that analysis
    – Having and executing a linking strategy resulting in higher PageRank and more anchor text than the SERP competitors

    Low-End SEO is sort of what HubSpot enables for the in-house marketer – better than nothing, and it’s a start. High-End SEO is really executing an all-encompassing SEO effort.


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