1 response

  1. Harris Schachter
    February 19, 2013

    I’d probably go with Marketing Lessons from the Grateful Dead by Scott and Halligan. Not only does it focus on some core values of marketing (giving your stuff away for free, creating a company culture, etc) but provides a great example of breaking out of the mold of what everyone else is doing, and try something new. Not to mention some great facts about the Dead!


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