There is a company that has been doing content scraping on a level that’s really unimaginable, to the point that it can be regarded as a completely different business model than most others that do this. Like many of the sites you’ve seen out there, its approach is to spider the web and copy other…»
Archive for Ted Ives
Buried away in a Google patent application from 2006 entitled “DOCUMENT SCORING BASED ON DOCUMENT INCEPTION DATE“, there is a somewhat obscure reference to using the “entropy” of a document. “Entropy” used in this sense is not simply as it’s defined in the field of physics, where your daughter’s room tends towards a maximum state…»
I’ve seen a number of postings about Google sitelinks, how you can influence them, how Google likely decides whether to assign sitelinks to a website’s entry in the SERPs, etc. Ultimately these Sitelinks are, I think, a terrible thing for Internet Marketers, and the LAST thing you should do is try and influence Google to…»
There have been comparatively few articles written in the mainstream SEO blogs about creating content based on formulas – the only folks that seem to cover this topic tend to be from the seedy underside of affiliate marketing, under the term “article spinning”. David Leonhardt’s recent article (more reputable I think), gives some good examples…»
I am not a fan of the million tiny SEO tools which barely do anything, that can be found on site after site, but every so often someone puts something out that does some heavy lifting and is extremely useful. It is important for a digital marketing company to find a great free SEO tool…»
Are domains like a fine wine, improving with age (from a SERP ranking perspective)? Contrary to what you may have heard previously, the answer is a resounding – YES. [***Note – this entry was composed a few weeks ago, as part of my process for queuing up sufficient content for this blog. But today I…»
I was examining backlinks for a website today and noticed that it had two backlinks from the same page (names obscured to protect the innocent): http://www.foo.com/index.html http://foo.com/index.html That’s neither here nor there for the site I was looking at, but it indicates a huge problem for the “foo.com” site where the backlinks are coming from….»
With all of the other products besides its search engine that Google has branched out into, some aspects of SEO are actually important to Google itself, ironically. It may be surprising to some that Google itself has a sitemap so that search engine spiders can properly index their empire, located at http://www.google.com/sitemap.xml It’s fun…»
Does fresh content rank better? Google filed a patent application in 1995 which was granted in 2008 titled “Information retrieval based on historical data“. It talks about scoring a document based on a number of factors, including a documents “freshness” which could be determined in a number of ways…
