Let’s say you were stranded on a desert island, as in our previous scenario, but luckily managed to land a number of marketing consulting gigs with your remote internet connection, so you could earn some money helping companies straighten out their marketing (and receive Dr. Pepper etc. via parachute drop by transferring money to some shipping company via PayPal). And let’s say you could start out with only ONE book on marketing.
My choice would be Read on »
Let’s say you were stranded on a desert island with no landing strip and surrounded by terrible rocks and breakers such that no boat would be willing to rescue you – without even coconuts to sustain you. But in the midst of this you somehow had an internet connection, so you could throw together a quick lead-gen business, and then through PayPal you could transfer money to some shipping company who would then drop food, Dr. Pepper, and other essentials down onto you via parachute in exchange for your earnings. Read on »
There are a ton of great free tools out there, but there comes a point where you need to actually shell out a little money for tools if you’d like to accomplish some substantial results from an SEO standpoint. If you’re an in-house SEO doing it all, you’ll need tools for the six major pieces of SEO – Keyword Research, Architecture Analysis, Performance Tracking, Content Optimization, Linking Analysis, and (optionally) Monetization. For Monetization, Google AdSense is pretty hard to beat, at least if you have under 500,000 page views, and the AdWords Keyword tool does a great job on the Keyword Research front, so in this posting we’ll focus on the other four areas.
The following tools are great values and add up to well under $100.00 a month Read on »
"Thank you very much" for the SEO Badge, Mr. President!*
Today, in the spirit of Wired Magazine’s “wired/tired/expired” series, we’re going to run through some online marketing terms that have become downright “square”, and either are being, or should be replaced by, a more “hip” counterpart. This one goes to eleven!
