Google’s Toolbar PageRank, the value that you can obtain by surfing websites while the Google Toolbar is installed, has been available via a number of websites for years, ever since someone figured out how to reverse engineer the protocol that the Toolbar uses to talk to Google’s datacenters to obtain the value. Google appears to…»
Archive for Ted Ives
Let’s say you were stranded on a desert island, per our previous scenario, have your positioning book in hand so you can properly straighten out the product you’re trying to sell with your burgeoning lead-gen business, you’ve SEO’d (is that a verb?) your lead-gen site with the help of your SEO reference book, and you’re…»
Let’s say you were stranded on a desert island, as in our previous scenario, but luckily managed to land a number of marketing consulting gigs with your remote internet connection, so you could earn some money helping companies straighten out their marketing (and receive Dr. Pepper etc. via parachute drop by transferring money to some…»
Let’s say you were stranded on a desert island with no landing strip and surrounded by terrible rocks and breakers such that no boat would be willing to rescue you – without even coconuts to sustain you. But in the midst of this you somehow had an internet connection, so you could throw together a…»
There are a ton of great free tools out there, but there comes a point where you need to actually shell out a little money for tools if you’d like to accomplish some substantial results from an SEO standpoint. If you’re an in-house SEO doing it all, you’ll need tools for the six major pieces…»
Today, in the spirit of Wired Magazine’s “wired/tired/expired” series, we’re going to run through some online marketing terms that have become downright “square”, and either are being, or should be replaced by, a more “hip” counterpart. This one goes to eleven!
You see it every week. A search engine makes an announcement, and everyone blogs something along the lines of: “hey, there was an announcement – I have no idea what it means but here’s a bunch of SEO ramblings so I can sound like I’m writing a blog posting – I hope I got this…»
In the Paid Search end of its business, Google uses Click-Through-Rate (CTR) as a major determining factor in its “Quality Score” calculation, which is a key factor in its Adwords ad auctions. This is because CTR is a proxy for relevance; if enough users click on an ad after performing a keyword search, then it’s…»
While keyword density is important (regardless of what you’ve heard to the contrary), it’s not enough to simply say the keyword you want to rank for many times, or even better, the the proper number of times. Keyword Density tools like Bruce Clay’s can help you figure out how to do that, but it’s important…»
